The Unique Selling Proposition

Working as a Freelance

As a freelance, you need to be known. You need to be known to be good, and you need to be known for what it is that you’re good at.

As a freelance, your livelihood is dependent upon your ability to seek, obtain and serve clients. And then get paid!

In clearly defining the service you provide (that is, your product), you also state your unique selling proposition.

Your business objective should be to maximise profit by achieving high utilization rates (percentage of chargeable time), charging the maximum the market will bear, whilst minimising expenses and tax liabilities.

The Product or Service

The service I provide (my product) is labour (time, effort and skill) in the repair, maintenance and management of medical equipment.

Quality Product or Service

A quality product or service is one that is totally in accordance with customer or client requirements. It is doing the job that the customer or client wants you to do.

My Unique Selling Proposition

I offer medical equipment repairs, maintenance and management in total accordance with client requirements. Or, put simply:- Quality Biomedical Services!